About This Course
Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representatives for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!Please login.
Learning Objectives
Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!
Curriculum
10h
Pre-Show Preparation
Pre-show preparation for trade show staff training includes understanding objectives, reviewing products and services, practicing presentations, setting goals, and familiarizing staff with logistics and venue to ensure a successful event.
Booth Characteristics and Set-Up (I)
Booth characteristics and set-up involve creating an inviting layout, using clear branding, and ensuring accessibility. Effective designs incorporate engaging visuals, product displays, and interactive elements to attract and engage attendees.
Booth Characteristics and Set-up (II)
Booth characteristics and set-up (II) also include effective lighting, strategic signage, and comfortable space for conversations. Proper organization ensures smooth traffic flow, facilitating interactions and enhancing the overall attendee experience.
During the Show (I)
During the show, staff should actively engage attendees, demonstrate products, answer questions, and collect leads. Maintaining energy and enthusiasm is crucial for attracting interest and creating memorable interactions that drive follow-up opportunities.
During the Show (II)
During the show (II), staff should monitor booth activity, adapt strategies based on attendee engagement, collaborate with team members for seamless communication, and take notes on feedback to improve future presentations and interactions.
Qualifying Visitors
Qualifying visitors involves assessing their interests, needs, and potential as leads through targeted questions and active listening. This process helps prioritize follow-ups and ensures that resources are focused on the most promising prospects.
Engaging the Right People
Engaging the right people involves identifying target audiences based on demographics and interests, tailoring messages to resonate with them, and using strategic outreach to attract and connect with qualified attendees effectively.
The Rules of Engagement (I)
The rules of engagement (I) for trade show staff include actively welcoming attendees, maintaining professionalism, listening attentively, respecting personal space, and providing accurate information. Establishing these guidelines fosters positive interactions and enhances the attendee experience.
Rules of Engagement (II)
The rules of engagement (II) also emphasize teamwork among staff, maintaining a positive attitude, following up with leads promptly, adapting to attendee needs, and using effective body language to encourage open communication and interest.
After the Show
After the show, staff should follow up with leads promptly, analyze performance metrics, gather feedback, and evaluate what worked well. This reflection helps improve future trade show strategies and strengthens relationships with potential clients.
Post-Test
Post-Test
Your Instructors
$199.00$250.00
-15%
Train-the-Trainer
$250.00$295.00
-36%
Servant Leadership
$125.00$195.00
-29%
Sensitivity Training
$125.00$175.00
