Social Media Marketing

Curriculum

10h

The Basics of Social Media Marketing 

The basics of social media marketing involve creating and sharing content on platforms like Facebook, Instagram, and Twitter. Key components include audience targeting, engagement, analytics, and consistent branding to build relationships.  

Facebook 

Facebook is a powerful social media marketing platform that enables businesses to connect with target audiences through engaging content, targeted advertising, and community building, enhancing brand visibility and customer interaction.

YouTube 

YouTube is a dynamic platform for social media marketing, allowing brands to create and share video content. It enhances engagement through tutorials, product demos, and storytelling, while analytics track viewer behavior and performance.

Instagram 

Instagram is a visual-centric social media platform ideal for marketing, allowing brands to share photos, videos, and stories. It enhances engagement through visually appealing content, influencer partnerships, and targeted advertising to reach specific audiences.

TikTok 

TikTok is a rapidly growing platform for social media marketing, emphasizing short, engaging videos. Brands leverage creative content, trends, and challenges to reach younger audiences, enhance brand visibility, and foster user engagement.

Twitter | X Platform 

Twitter, now rebranded as X, is a fast-paced platform for social media marketing. It enables real-time communication, brand engagement, and trend participation through concise messaging, hashtags, and targeted advertising to reach specific audiences.

LinkedIn 

LinkedIn is a professional networking platform essential for B2B social media marketing. It facilitates brand awareness, thought leadership, and recruitment through targeted content, connections, and advertising, connecting businesses with industry professionals and decision-makers.

Snapchat 

Snapchat is a multimedia messaging platform popular for ephemeral content. For social media marketing, brands utilize engaging stories, ads, and interactive features to connect with younger audiences, drive engagement, and promote products creatively.

Pinterest 

Pinterest is a visual discovery platform ideal for social media marketing, enabling brands to showcase products and ideas through images and videos. It drives traffic through pins, boards, and targeted advertising, appealing to inspiration-seeking users.

Tumblr 

Tumblr is a microblogging platform that fosters creative expression through multimedia content. For social media marketing, brands engage niche audiences with visually appealing posts, storytelling, and community interaction, enhancing brand identity and loyalty.

Post Test 

Post Test