About This Course
Social media is an ever-evolving field. The power of social media is its ability to allow for interaction and the sharing of information with anyone. Social media platforms host online communities where businesses are able to reach their customers in a more personalized way, while forming new connections through the enhancement of your brand. Since social media is so enmeshed in the way that we communicate, it is only evident that companies have little choice but to engage social media as part of their marketing strategy. Social media marketing can provide successful benefits to businesses of any size.Please login.
Learning Objectives
Social media is an ever-evolving field.
The power of social media is its ability to allow for interaction and the sharing of information with anyone.
Social media platforms host online communities where businesses are able to reach their customers in a more personalized way,
while forming new connections through the enhancement of your brand.
Since social media is so enmeshed in the way that we communicate,
it is only evident that companies have little choice but to engage social media as part of their marketing strategy.
Social media marketing can provide successful benefits to businesses of any size.
Curriculum
10h
The Basics of Social Media Marketing
The basics of social media marketing involve creating and sharing content on platforms like Facebook, Instagram, and Twitter. Key components include audience targeting, engagement, analytics, and consistent branding to build relationships.
Facebook is a powerful social media marketing platform that enables businesses to connect with target audiences through engaging content, targeted advertising, and community building, enhancing brand visibility and customer interaction.
YouTube
YouTube is a dynamic platform for social media marketing, allowing brands to create and share video content. It enhances engagement through tutorials, product demos, and storytelling, while analytics track viewer behavior and performance.
Instagram is a visual-centric social media platform ideal for marketing, allowing brands to share photos, videos, and stories. It enhances engagement through visually appealing content, influencer partnerships, and targeted advertising to reach specific audiences.
TikTok
TikTok is a rapidly growing platform for social media marketing, emphasizing short, engaging videos. Brands leverage creative content, trends, and challenges to reach younger audiences, enhance brand visibility, and foster user engagement.
Twitter | X Platform
Twitter, now rebranded as X, is a fast-paced platform for social media marketing. It enables real-time communication, brand engagement, and trend participation through concise messaging, hashtags, and targeted advertising to reach specific audiences.
LinkedIn is a professional networking platform essential for B2B social media marketing. It facilitates brand awareness, thought leadership, and recruitment through targeted content, connections, and advertising, connecting businesses with industry professionals and decision-makers.
Snapchat
Snapchat is a multimedia messaging platform popular for ephemeral content. For social media marketing, brands utilize engaging stories, ads, and interactive features to connect with younger audiences, drive engagement, and promote products creatively.
Pinterest is a visual discovery platform ideal for social media marketing, enabling brands to showcase products and ideas through images and videos. It drives traffic through pins, boards, and targeted advertising, appealing to inspiration-seeking users.
Tumblr
Tumblr is a microblogging platform that fosters creative expression through multimedia content. For social media marketing, brands engage niche audiences with visually appealing posts, storytelling, and community interaction, enhancing brand identity and loyalty.
Post Test
Post Test
Your Instructors
$250.00$325.00
-22%
Top 10 Sales Secrets
$195.00$250.00
-22%
Sales Fundamentals
$195.00$250.00
-22%
Proposal Writing
$175.00$225.00
