Marketing Basics
About This Course
Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.Please login.
Learning Objectives
Thanks to the rise of technology and social media,
the world of marketing and advertising has become bigger than ever.
Marketing has gone beyond the classic printed ads, billboards or even television commercials.
Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market.
But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.
Curriculum
12h
What is Marketing?
Marketing is the process of promoting and selling products or services through research, strategy, and communication. It aims to identify customer needs, create value, and foster relationships to drive business growth.
Common Marketing Types (I)
Common marketing types include digital, content, social media, email, influencer, traditional, and experiential marketing. Each type employs different strategies to reach and engage target audiences effectively.
Common Marketing Types (II)
Additional marketing types include search engine optimization (SEO), pay-per-click (PPC) advertising, affiliate marketing, guerrilla marketing, direct mail, and event marketing, each tailored to specific goals and audiences.
The Marketing Mix
The marketing mix consists of the 4 Ps: Product, Price, Place, and Promotion. This framework helps businesses strategize and optimize their offerings to meet customer needs effectively.
Communicating the Right Way
Communicating the right way involves understanding your audience, using clear messaging, choosing appropriate channels, and actively listening. Effective communication fosters engagement, builds relationships, and enhances brand perception.
Customer Communications
Customer communications encompass all interactions with clients, including inquiries, feedback, and support. Effective strategies involve personalization, clarity, consistency, and responsiveness, fostering trust and enhancing customer satisfaction.
Marketing Goals
Marketing goals define desired outcomes for campaigns, such as increasing brand awareness, boosting sales, generating leads, or enhancing customer engagement. Clear goals guide strategy and measure marketing effectiveness.
The Marketing Funnel
The marketing funnel illustrates the customer journey from awareness to purchase. It includes stages: awareness, interest, consideration, intent, evaluation, and purchase, guiding targeted strategies for each phase.
Marketing Mistakes (I)
Common marketing mistakes include targeting the wrong audience, neglecting data analysis, inconsistent messaging, poor budget allocation, ignoring customer feedback, and failing to adapt strategies, which can hinder campaign success.
Marketing Mistakes (II)
Additional marketing mistakes involve underestimating competition, overcomplicating messages, neglecting SEO, inconsistent branding, lack of clear goals, and not measuring performance, leading to ineffective marketing efforts and wasted resources.
Post-Test
Post-Test
Your Instructors
Nobeles Center
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